The Sun in tarot
Today we explore the power of the Sun, symbol of vitality, success and optimism. In the tarot it symbolize the light that illuminates the path, bringing clarity, energy and warmth.
It's reppresented as a radiating star that illuminates everything with its golden light. Usually the card depict a couple of lovers or a child with a happy face riding a white horse, both symbols of innocence and purity.
The sun is the card of success, vitality and positivity: it represents clarity towards the darkest and most confusing situations, both personal and goal fulfilment, and deep and conscious happiness. It is a sign of good omen, which brings a clear vision of things, and a synonym of life and growth, representing the realization of dreams, the good energy that keeps us going and the success that comes from dedication and passion.
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A positive realisation
We have chosen to use the tarot cards and their symbology to explain our corporate values.
Each production step of our coffee chain is organised with integrity, with the spirit of telling a journey made with authenticity, passion and respect. We believe that hard work, when come from solids values, don’t generate only excellent results, but also a positive impact on people and the community.
